Art Nouveau (French for New Style) is an international movement and style of art, architecture and applied art – especially the decorative arts – that peaked in popularity at the turn of the 20th century (1890–1905).
The name “Art Nouveau” is French for “new art”. It is also known as Jugendstil, German for “youth style”, named after the magazine Jugend, which promoted it, and in Italy, Stile Liberty from the department store in London, Liberty & Co., which popularised the style, and in Holland as “Sla-olie-stijl”, Dutch for “salad oil style” after a advertisement poster for this product that was made in that style. A reaction to academic art of the 19th century, it is characterized by organic, especially floral and other plant-inspired motifs, as well as highly stylized, flowing curvilinear forms.
Art Nouveau is an approach to design according to which artists should work on everything from architecture to furniture, making art part of everyday life. Although Art Nouveau fell out of favour with the arrival of 20th-century modernist styles, it is seen today as an important bridge between the historicism of Neoclassicism and modernism.